Vancouver Public Library is the proud recipient of the American Library Association’s prestigious John Cotton Dana award for marketing and public relations excellence. The award recognizes VPL for its innovative “Garden” campaign, created to raise awareness of VPL’s Central Library expansion which opened in late September 2018.
Developed with Vancouver agency One Twenty Three West, the integrated campaign utilized cost effective media relations, on-location branding, transit and social media advertising. Featuring the award-winning photography of Lindsay Siu, VPL patrons immersed in greenery invited Vancouverites to “Get Lost in the New Rooftop Garden.”
It was a lot of fun for our team to work on this campaign with VPL.” says Jonathan Longworth, COO of One Twenty Three West. “From the early planning stages there was a lot of passion and a common vision to create something a little different to draw attention to this incredible new space.”