Indian-born Carolina Mithra came to Canada 10 years ago as an international student to study human resources at Seneca College in Toronto. Upon completion of the program, she joined a digital acquisition platform’s HR team as an intern. She enjoyed her job screening resumés and conducting phone interviews to shortlist candidates for the next step in the recruitment process.
However, when she entered the job market a year later, the hiring process was already showing changes. “When I applied for a call centre job, screening started with an automated phone interview, where I responded to preset questions,” she says.
The talent acquisition process has definitely been evolving, due in large part to the growing role of artificial intelligence (AI). Tech companies such as IBM boast application tracking system (ATS) solutions to find top talent faster through automation within candidate sourcing and recruiting. As machine learning evolves, one can expect AI to conduct video interviews that read into expressions and analyze voice modulation to infer emotions.
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