Entertainment is big business. It always has been, but what constitutes entertainment has definitely changed. Not so long ago after a busy day, people would settle down in front of the TV to catch up on their favourite show. Now phones are our entertainment centre — we’re more likely to watch our phones than actually take a call. Scrolling is in: according to a study by global performance-running lifestyle brand Saucony (in partnership with market research company HarrisX), which surveyed more than 1,000 people, the average person scrolls the equivalent of three marathons a year on their phone. Influencers carry a lot of clout in the content we view, and in Canada, the influencer landscape is as diverse as the population.
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